Critical analysis on Intro

I think that the author had a pretty good argument with the points she gave through out her introduction. She used the test done by the philosopher to show that focus and concentration on just one thing may not be as good as we think it is for you. She is trying to show that we need to realize the other things around us and not just focus on one thing in our lives. If we are just focusing on one thing we will miss a lot of other things going on around us. I agree with her arguments to an extent through out her introduction. I agree with her that we do need to realize and know our surroundings. We can't be so focused on something that we have no clue about what is going around us and miss little details because those can be very important in the end. The reason I do not agree is because I believe that sometimes you do need to just focus in on somethings because some people learn better that way even in the 21st century. We do need to change with the times, but if we succeed at learning the way we do we should keep it that way.

Summary of Intro

A philosopher had a large group of people watch a video of three people in a white tee and three people in a black tee throwing a basketball. He told everyone in the room to focus on the people throwing the basketball. A person in a gorilla suit ran threw the film, and almost everybody in the room did not see the gorilla because they were to focused on watching the people throwing the basketball back and forth. It was an experiement that showed when people are only focused on one thing it is hard for them to realize other things that are going on around them. Apparently this studied is used all over the world and in many different ways. Attention blindness means that the more that people concentrate the more they miss. Attention blindness plays a part in our everyday lives, how we work, how we interact with others, and how we interact with objects. Learning is a disruption of old patterns, it replacing something new for something old. The reason why this is talked about is because the author of this book Cathy Davis has dyslexia and learns and sees thing different. She did not discover that she had dyslexia till she was 27 years old and already a professor at Michigan University. The challenge that this book addresses is by working together, by restructuring the ways we live,work and learn, we can be able to succeed in this new information age.

Catching on After a Last Chance

Author of the article is Bill Pennington. Bill is an American journalist and sportswriter. He has been reporting for New York Times since 1997. Pennington graduated from Boston University and worked for the Associated Press in Boston, Providence Journal, and also was a beat writer for the New York Yankees. He has published three books in his career which are all sports related and his most recent one was published this year called "On Par. The Everyday Golfer's Survival Guide." He is best known for covering the Olympic Games, New York Giants, and golf.
Who published the piece- The New York Times.
The context of the argument is that no one thought that this young talented reciver named Victor Cruz from a rough neighborhood in New Jeresy was going to make it out and become successful. He had made it to the University of Massachussettes and had failed out due to lack of going to class and keeping his grade point average up high enough to be eligible to play football. After being kicked out he was back home in New Jeresy bagging groceries and being what everyone thought he was going to be in the first place. Then he decided to get his head on straight and join a local community college and later go on to play ball at a smaller college where he was a stand out. Three years later he is the leading reciever in the NFL and helped lead the New York Giants to becoming super bowl champions.
http://www.nytimes.com/2012/02/05/sports/football/giants-victor-cruz-defied-odds-at-umass.html?pagewanted=1&_r=1&ref=football

Logos

My three examples of logos abuse is mainly how they are abused in food products. My first logos abuse example is how people believe that sandwich wraps are healthier and more nutritional for them then bread. The truth is that sandwich wraps contain more calories, carbs and fats than regular bread. Wraps contain 150 calories 3g of fat and 26g of carbs. Bread on the other hand contains 120 calories 1g of fat and 23g carbs. The healthy choice is to honestly just eat bread and stay away from wraps.

My next example is how people are deceived into thinking that artificial sweetner is more beneficial for you than natural sugar. The reason why artificial sweetner is not healthy for you is because it contains Saccharin (bladder cancer) and Aspartame. Which studies have shown that both of these ingredients can cause harm to your body. Some studies think that they may be cancerous if used daily for a number of years. While natural sugar has a lot of fats and carbs and is not good to consume a lot of, it is better than consuming artificial sweetner which has many more side effects to your body.

My third example is the advertisement of new hair products that come out and claim to cure your hair instantly over night. They are much more expensive then the old hair products but contain the same exact ingredients as the new one that just came out. But because of commercials and being displayed everywhere people buy the new product thinking that it is a lot better for your hair when truly your old products were doing the same exact thing for your hair. People are being fooled and losing their money or not paying close enough attention to the facts and are being tricked into believing that these products are better for them when really the old way was working just fine.

Emotion Ads

This is an ad showing what tobacco use can do to you. It is putting fear into the consumers eye to hopefully realize what they're truly doing to their bodies. It is showing the users of tobacco what they will end up like if they continue to use this product and to quit now before it is to late.

The gatorade ads and commercials with athletes always gets me motivated to go out and better myself everyday in playing sports. It shows hard work and dedication to the sport that these people love the most. It also shows how hard work pays off and it always gets me pumped to go out and make myself a better athlete.

Travel ads always keep me intrigued and excited to go there. Every time I see ads with beaches and hot weather I want to know what it would be like to be there and enjoy a long vacation. Travel ads allow me to imagine and make me happy for 5 minutes then its back to reality.